Corporate
Sponsorship How To's
How
to inquire within the company
Find
out what dept would handle your inquiry (HR, Community Relations, CEO,
etc). The larger the company, the more digging required.
Research your company’s giving history & focus. This will ensure
your proposal is in line with the corporation’s needs.
How to affect change at your company
Set-up
a meeting with the decision-maker.
Gather a group of TNT participants (past or present) to speak to them about
the cause.
How you can ensure your proposal speaks to those needs
Show
how your participation is positively affecting the company.
Show how the companies participation will positively affect the company (i.e.
cause-related marketing or employee philanthropy)
How to write a successful sponsorship letter
Your
story (from an employee perspective) & why you got involved.
Info on your company’s giving policy &/or focus.
Info on Leukemia & Lymphoma Society
The mission is a must & a few high points (brief & succinct)
Info on Team In Training
The mission is a must & a few high points (brief & succinct)
Tie the needs of LLS in with the companies needs
If their focus is children, talk about how LLS serves that
population
Specifics about your event/training/honoree
Brief but passionate, articulate & impactful
The REQUEST
The most important element…make the ASK!
The VALUE
Can use the corporate partnership info sheet regarding the
various levels
Assign one value instead of offering all values to the company.
Ask for more rather then less, but be reasonable
Contact info
The participant & the Team Manager
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